App store optimization is one of the most important aspects of mobile app marketing. It’s the process of making your mobile apps rank higher in an app store’s search results. The higher your apps ranks, the more visible they are to potential customers and the more traffic they tend to generate.

In order to optimize your apps for ranking, you need to understand what matters most when it comes to search engine rankings: Page Speed, Domain Authority (DA), and Mobilegeddon Target Sites.

Page Speed is a measure of how fast a page can load on a user’s device. DA measures how well-known or respected the domain name associated with a website is relative to other websites within that category. Mobilegeddon Target Sites tracks Google’s ongoing effort to penalize sites that spam users with ads by displaying those same ads on smartphones and tablets even if someone has installed an ad blocking extension. Together, these three factors play an important role in determining where your app ranks in an app store’s search results pages.

If you want your mobile applications to rank high in App Store searches, then it’s essential that you focus on optimizing them for all three of these factors.”